Tag: dan ariely
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Logos, Ethos, Pathos – On identifiable victim effect and why it is more powerful even when you realize that you are biased
Aristotle’s ‘On Rhetoric’ has clearly explained the three modes of persuasion Logos – Logos is logical appeal or the simulation of it, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker’s claims or thesis. Ethos – Ethos is an appeal to the authority…
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Reflections on Honesty
It was my first day in Wipro (earlier company I worked with) and during the induction session was faced with a very difficult question. We were given a list of moral principles(general ones) and were asked to choose 10 principles that we would never dishonor. Everyone had a tough time choosing it. Suddenly a lady…